山东工商学院学报

绿色发展是中国式现代化的显著特征，如何推动企业绿色技术创新是政府和社会关注的焦点。为弥补现有针对涉农企业绿色技术创新的研究主要关注政策因素而忽视涉农企业内部因素的不足，以2013—2023年沪深A股上市涉农企业为样本，研究高管绿色认知对绿色技术创新的影响，以及企业数字化转型的中介作用。研究发现，涉农企业高管绿色认知可以促进绿色技术创新，企业数字化转型能够发挥重要的中介作用。异质性分析结果表明，高管绿色认知在不同区域和不同产权类型企业中影响机制一致，而在不同业务类型企业中存在显著差异。具体而言，在农业生产类企业中，高管绿色认知可以显著促进绿色技术创新，而在其他加工制造类企业中未见显著影响。因此，政府应通过有效措施提升涉农企业高管的绿色认知水平，推动涉农企业进行数字化转型，并为农业生产类企业提供更具有针对性的政策支持。

Green development is a distinguishing feature of Chinese-style modernization, and how to promote green technology innovation in enterprises has become a focal point for both the government and society. To address the existing gap in research on green technology innovation in agricultural enterprises, which primarily focuses on government policy factors while neglecting internal factors within these enterprises, this study investigates the impact of executives' green cognition on green technology innovation, using a sample of agricultural enterprises listed on the Shanghai and Shenzhen stock exchanges from 2013 to 2023. Additionally, the mediating role of digital transformation within the enterprises will be explored. The research findings indicate that the green cognition of executives in agricultural-related companies can promote green technology innovation, and that the digital transformation of enterprises can play a significant mediating role. Heterogeneity analysis results show that the influence mechanism of executives' green cognition is consistent across different regions and ownership types, but there are significant differences among various types of business operations. Specifically, in agricultural production enterprises, executives' green cognition significantly promotes green technology innovation, while no significant effect is observed in other processing and manufacturing companies. Therefore, the government should implement effective measures to enhance the level of green cognition among executives in agricultural-related enterprises, promote the digital transformation of these companies, and provide more targeted policy support for agricultural production enterprises.