山东工商学院学报

基于山东省黄河流域潍坊、滨州、济宁农户问卷调查数据，系统分析了农户生活能源消费结构，研究结果表明，样本区域高碳结构突出，传统生物质与煤炭消费占比达5.2%。区域分化显著，潍坊高密市收入最高，电力消费占比52%,能源支出负担最重；滨州沾化区煤炭依赖度达97.8%,清洁能源认知率不足35%;济宁梁山县生物质使用量最高，液化气普及率仅22.7%。针对农户清洁能源转型存在清洁取暖成本高、环保意识缺乏、电网容量饱和、新能源配套服务存在短板等问题，提出推广“光伏+热泵”多能互补模式、扩大生物质颗粒炉具补贴覆盖范围、建立补贴退坡缓冲机制、制定清洁设备集采白名单等对策建议。

Based on questionnaire survey from farmers in Weifang, Binzhou, and Jining within the Yellow River Basin of Shandong Province, the paper systematically analyzes the consumption structure of rural household living energy. The research findings indicate: Prominent high-carbon structure: Traditional biomass and coal consumption accounted for 5.2% in the sample regions.Significant regional disparities: The highest income, with electricity consumption accounting for 52% in Gaomi City of Weifang, resulting in the heaviest energy expenditure burden; the 97.8% coal dependency in Zhanhua District of Binzhou, clean energy awareness rates remaining below 35%;the highest biomass usage in Liangshan County in Jining, but only a 22.7% liquefied gas penetration rate. Addressing the challenges such as high costs of clean heating, lack of environmental awareness, saturated power grid capacity, and insufficient supporting services for new energy, the paper proposes the countermeasures including promoting the multi-energy complementary model of "photovoltaic+heat pump", expanding subsidies for biomass pellet stove coverage, establishing the subsidy phase-out buffer mechanism, and formulating the whitelist for centralized procurement of clean energy equipment.